Is your product popular then you have done brand activation. It increase awareness in people and by that, you get business leads.
You can do it using online and offline modes.
Online modes are digital sites where you can spread your products specification and needful people contact you.
Digital modes are social sites, advertising sites, online search engines etc. Better product gets better social and digital engagement.
Offline modes are direct marketing plans, as you can do phone marketing or you can create road awareness. You can visit stores to collect thoughts about your product.